Velour’s challenge wasn’t bookings—it was positioning. Their site hadn’t been updated in years, looked outdated on mobile, and failed to reflect the luxury experiences they created. They struggled with:
- Underwhelming visuals that didn’t match the scale of their weddings
- Low mobile responsiveness—losing leads from Instagram clicks
- A lack of SEO structure, making them invisible to couples searching online
- Fear of alienating long-time clients while elevating their pricing for new markets