Atlanta, ga
website in a week
service:
Location:
Étoile Weddings
Brand
Étoile Weddings’ previous website was outdated and under-converting. Despite their reputation, their site attracted budget-conscious inquiries rather than luxury couples. Competitors appeared more polished, and the brand struggled to justify higher pricing online.
Overview
- A brand identity that felt misaligned with their premium service
- A site that wasn’t communicating refinement or trust at first glance
- Struggles with attracting dream clients who booked with ease
- Fear of losing loyal past clients while rebranding for a higher tier
challenge
THE
our
We rebuilt Étoile Weddings’ digital presence with a Website in a Week framework, tailored for luxury wedding planners:
Elevated Visual Identity: Crafted a timeless, elegant aesthetic with muted neutrals, editorial typography, and refined layouts that mirror luxury venues and florals.
Conversion-Ready Website: A ShowIt build featuring:
Hero Section with statement imagery + “Luxury Planning for Timeless Celebrations” tagline
About Page highlighting the founder’s philosophy, showcasing credibility and trust
Services Pages designed to frame packages as investments, justifying premium pricing
Portfolio Galleries that reflect sophistication and narrative flow for each wedding
Testimonials & Inquiry Form strategically placed to build trust and simplify booking
Copy + Design Alignment: Integrated language their audience uses—“timeless,” “refined,” “premium experience”—so their ideal couples immediately felt, “this is us.”
Future-Proof SEO Setup: Optimized site structure and keywords to attract high-value clients searching on Google and Pinterest.
solution
- In just one week, Étoile Weddings transformed from “beautiful but budget” to the luxury choice in Atlanta’s wedding planning scene.
- Their rebranded site now justifies higher rates, positions them against competitors, and attracts couples ready to invest.
- The founder confidently entered the new season with a premium presence that mirrors her client experience.
